If ideas are everywhere...
Published: Tue, 08/30/22
Why are they so hard to find? Friday’s email, if you recall, was all about how the ability to come up with ideas is your biggest commodity. “Idea’s…
The Book Funnel Lady
Copywriting and marketing help for authors.
Your biggest author commodity...
Published: Fri, 08/26/22
And I don't mean your books, email list, or even your pen... The more I learn about copywriting, marketing, and book writing, the more aware I am of a…
How to hook readers with better ad copy
Published: Fri, 08/19/22
5 more hooks to help grab reader attention... Hey,, I'm keeping it short this Friday. And I'm following on from Tuesday's email about scarcity &…
Creating urgency and scarcity...
Published: Tue, 08/16/22
And making more money from your email list. We're on our holidays at the mo, in a little place overlooking the sea. There's a blue tractor train ride…
Book marketing: A game of tennis...
Published: Fri, 08/12/22
Or a marathon with no end? So I’m sitting here in a little back office at our local tennis club. My son is at the tennis camp and because it’s in a…
5 ways to ruin a book description
Published: Fri, 07/15/22
There's no doubt about the importance of a good book description to sell your book. And it's not surprising that authors spend a lot of time or money…
The ebb and flow of being in flow
Published: Tue, 07/12/22
I don't think a lot of people outside the creative industry fully understand the ebbs and flows of being creative. Take this morning for e ample, I…
Kinks, ningers, and shushoos
Published: Fri, 07/08/22
And the way to your reader's heart's 'Kink!' 'Kink!' 'Kink!' My 2 year old is shouting and going red in the face demanding something from his worn-…
How to fight imposter syndrome
Published: Tue, 07/05/22
AND WIN Hey,, Thanks so much for signing up for my emails. This is the very first one I'm sending—not counting the welcome sequence, of course. I just…