The more I learn about
copywriting, marketing, and book writing, the more aware I am of a common thread they all share.
There is more than one common thread but this particular one’s been on my mind a lot recently.
It’s the one thing that without it, all books would be the same. All marketing would suck big time. And all emails would be as dull as dirty dishwater with
little squidgy bits floating in it.
Our education system, heck even our society doesn’t encourage people to use this one skill, this ability we all have. If anything I feel like it’s actively suppressed.
Anyone who can do it, and uses it to their advantage is often revered, people look at them as
though they’ve turned water into wine.
Now, you’ve read this far and I wouldn’t be so cruel as to tease you about it and then not tell you what ‘this one skill is’. I wouldn't make you wait for my next email, or tell you to click here to find
out.
Oh no.
That would be cruel.
So what’s the answer?
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Ideas.
Good ones, obviously. Not ones like this
year’s Darwin Award winner.
One of the most common questions people ask authors is, ‘Where do you get your ideas from?
And the more I chip away at building an author career, the more work I do as a copywriter, the more I see ideas as a massive
commodity.
The ability to produce ideas, it would seem, is a mystery to most.
It’s usually answered with a breezy, ‘ah, well, ideas are everywhere.’
But that’s only the latter part of the
equation.
There’s a missing step that comes before the finding of said good idea.
But because I’m short on time, I’m about to have a house full of guests, I’ll tell you about the missing step in my next email.
Cruel? Me? Nah, just
want to give you time to think about it. If you think you have an idea about what it is, feel free to hit reply.
Angie