'Kink!'
'Kink!'
'Kink!'
My 2 year old is shouting and going red in the face demanding something from his worn-out, bleary-eyed mother, who took one kink too many to work out that he meant DRINK.
After gulping down the best part of a Tommee-Tippee sippy cup with the speed of a thirsty elephant and the finesse of a brick, he happily toddles off.
A mere 0.9 seconds later, 'NINGER!' he's shouting on repeat, in that winey kind of half-cry kids do.
Forgoing the boiling kettle and the split-second chance to make a cup of tea, I find Theo in the lounge . . .
With a slug on his finger.
It's one of those little black ones that miraculously manage to find their way into the house and never quite make it back out again.
This one got lucky. Instead of being crushed by an overly curious young boy, the slug clung to life on the end of Theo's ninger finger.
Now, because I hate touching gunky stuff, I grabbed a tissue and flung the wee guy outside – the 'wee guy' being the slug, obviously.
Which lead to another imperious toddler demand for . . .
'Shushoos.'
Otherwise known as shoes.
I sigh and stare longingly at the just-boiled kettle.
All this is to say that getting to know and understand your audience, their common phrases, and their likes and dislikes is a key factor in developing a lasting relationship with them.
By using and understanding the same language as your readers, you're helping to build trust.
They'll start to feel as though you're one of them, that you understand them, and you'll develop a strong bond.
It's that bond that will help forge the backbone of your marketing success.
Treat it wisely. Treat it with respect.
Right, I'm off for a kink of tea because my ningers are tired.
Angie
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