The Book Funnel Lady

Copywriting and marketing help for authors.

The psychology behind book blurbs

Published: Fri, 12/08/23

Hey, you're in the right place I hate technology, or maybe it hates me. Either way, I broke everything. I’ve been switching all my backend stuff over…

The truth about Black Bribe-day deals

Published: Tue, 11/28/23

And the psychological triggers in action. I chose not to email you on Friday. Quite frankly, the sheer volume of Black Friday emails was ridiculous.

I’m sick of hearing about it…

Published: Fri, 11/17/23

“Mummy, want raisins…Mummy, want go park…Mummy, want play outside…Mummy, want cookie…Mummy, Mummy, Mummy, watch me…” If you’ve got kids, you’ll…

A rant about email marketing

Published: Fri, 11/10/23

Strap in. I’ve got my ranty pants on. Now, I’m on quite a few email lists. I’m into email marketing, so that kinda makes sense, right? I like to see…

[TIP] Amazon A+ Content

Published: Fri, 10/27/23

Amazon’s A+ Content section has been around for a while now. (If you’re not sure what it is, here’s the deets from KDP). And across all the writing…

Ever heard of Confinity?

Published: Fri, 10/20/23

No? Not many people have. I hadn't, until I read about them… Confinity was founded in 1998. In 2001, they changed the name to PayPal. You’ve heard of…

Banned from buying books.

Published: Fri, 10/13/23

This is probably one of the worst things to say to a bunch of authors. But I'll say it anyway… I’m banning myself from buying any more books. (erm,…

From bin lorries to books

Published: Tue, 10/10/23

I'll bet you won't see this one coming... “I so happy!” Theo’s bouncing up and down on his scooter. As we passed by the road to our house, my plucky…

[TIP] Bullets, hooks, and weaponised words

Published: Fri, 10/06/23

It’s that time of the week again when I pop up in your inbo . And this time, we’re talking bullets because they’re like hooks for books. Ever heard of…

<< First < Previous Next >