The Book Funnel Lady

Copywriting and marketing help for authors.

Angie's 2nd Law of Marketing

Published: Sun, 08/06/23

Ok so it's actually Newton's 2nd Law of marketing. Newton’s 2nd LawSince last week's email about Newton’s 1st Law, I Googled his 2nd Law.Here’s what…

Newton's 1st Law of book marketing

Published: Sun, 07/30/23

We were on our way to the park yesterday, and my 7-going-on-70-year-old said, ‘Mummy, do you know Newton’s 1st law?’ ‘Oh, err, what? Theo! Leave that…

Ever noticed these manipulative songs?

Published: Tue, 07/18/23

And the sneaky trick they use that you can apply to your books. Ever noticed these manipulative songs? There are some absolute belters guaranteed to…

Sorry. 😔

Published: Wed, 05/17/23

I have a confession... Sorry.I have a confession.I’ve been struggling with imposter syndrome. Unless I’m being paid to write by a client, I’ve been…

What makes you any different?

Published: Wed, 04/05/23

Have you ever been to a crowded bar and felt overwhelmed by the endless drink options on the menu? How do you decide what to order?What are you in the…

A mysterious marketing idea for indie authors

Published: Tue, 03/28/23

An awesome website popped up while I was doom-scrolling on Facebook today. It’s called The End of the World Reading Club. They sell dystopian mystery…

How do you handle a bad review?

Published: Sun, 03/26/23

One thing us authors have to learn how to deal with is crappy reviews, or someone shit-posting on your Facebook ad, or any number of things that can…

What authors can learn from Gary Lineker

Published: Tue, 03/21/23

‘This is beyond awful.’ ‘ [...] language that is not dissimilar to that used by Germany in the 30s.’ This is a tweet by sporting hero, Gary Lineker…

The Answer to ✒️ + ❓ = Writer

Published: Tue, 02/21/23

Thanks to those of you who played along and replied with your guesses. There were some, err, interesting answers. Ok, I’ve teased you enough. The…

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