Amazon’s A+ Content section has been around for a while now. 

(If you’re not sure what it is, here’s the deets from KDP).

And across all the writing groups I’m in, there’s one question I see consistently…

Is A+ Content worth it? 

The answers vary, but on the whole, it’s a yes. 

My answer is unequivocally…

YES…as long as… (We’ll get to the ‘as long as’ part in a sec.)

A+ content gets a big fat yes from me for one simple reason:

It prolongs the sales argument. 

Let’s say the average book description is 200ish words. 

That’s short. 

Especially compared with sales letters that run 5,000 words or more. 

Luckily, we’re not selling high-ticket coaching courses where you need the word count in order to build a stronger sales argument. 

Books are impulse buys. 

But what A+ Content does is it enables you to continue building desire and anticipation.

It gives you more time to stick in a browser’s brain. 

It works for fiction and non-fiction — if done right. 

There’s also a second reason I like A+ Content. 

Check out these two screenshots…

This use of A+ in Ruth Jones' fiction book, Love Untold. 

And the second one...

This is a cook book by Jamie Oliver

What did you notice?

Is there something missing?

Obviously there is something missing, otherwise I wouldn't be asking...

What’s missing is Amazon cramming the page with sponsored ads and other stuff that tempts buyers away.

The A+ section is clean. Uncluttered. Visual. And easy to read. 

AKA Attention grabbing.

And this where we smoothly segue into, A+ is worth it…as long as…  

You don’t cram too much content into your A+ Content. 

Yes, I know, you love your book and you want people to buy it...

You want them to know how good it is…

But ff it looks like a screen grab from the early days of the internet: scrap it. 

Trim it down. A lot. 

Make it visually appealing with images, brand colours, and fonts.

Use short, punchy copy.  

And remember, the main aim is to carry on building the sales argument; always look to build desire and anticipation.

Every word you choose should point in that direction.

If you’re using A+ Content, and you’d like a free critique, shoot me a message with your link. I’ll take a look. 

On the other hand, if you’re not using it, and you’d like some help creating it, shoot me a message too. It won’t cost the earth, but it can bring in more sales. 

Hope that helps.

Angie

If you spot any typos or run on sentences or dangling thingamies, please be kind and let it slide. While I do my best, I can't afford to have everything I write edited.

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