The Book Funnel Lady

Copywriting and marketing help for authors.

SPS LIVE Conference 2024 Key Takeaways

Published: Mon, 07/08/24

“It's like pushing a boulder uphill with your face.” (Quick note: This email should have reached you sooner, but I got locked out of my email…

Bicycles and imposter syndrome

Published: Fri, 06/14/24

And a way to think differently I know, I know, I’ve not spoken to you in two weeks and then suddenly I’m all up in ya face with two emails in two…

"Blurbs are hard…" they say

Published: Thu, 06/13/24

Here's my hot-take “Blurbs are hard!” “I hate blurb writing” “How come I can write someone else’s book description, but not mine?” Comes the cry of…

“What are you actually selling?”

Published: Fri, 05/24/24

When I first started self-publishing and trying to market my book, one question that gnawed away at me was… What am I actually selling? Yes, it was a…

[TIP] The Power of One

Published: Fri, 05/17/24

Every second our brains are slammed with thousands of bits of information — mostly subconsciously. It’s thought our subconscious is processing roughly…

[TIP] Firing words into readers brains

Published: Fri, 05/10/24

Let’s face it, everyone’s busy… and easily distractible. We’re like salmon swimming against a constant surge of life admin... work deadlines... the…

"Open up: You’re in BIG trouble"

Published: Fri, 05/03/24

Updated: Fri, 05/03/24

Wonder if this kind of subject line ever works... This was the subject line of a phishing email I found in my junk folder this morning. Now, I am a…

Sorry, I messed up...

Published: Thu, 04/25/24

You were supposed to get *this* email yesterday Hi, I messed up. When you signed up yesterday, you should have got the below email asking when you…

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