How to get more email clicks...
Published: Thu, 02/01/24
Because it's all about click through rate these days. What are your thoughts on learning something new? Towards the end of lockdown, I started…
The Book Funnel Lady
Copywriting and marketing help for authors.
Want 100 hooks for your book?
Published: Fri, 01/26/24
Some of you will remember that just before Crimble I set myself a crazy challenge - To write 100 hooks for one of your books.The offer was only open…
Life Under Fire
Published: Thu, 01/18/24
A book description that repeats itself. A lot. You don't always need to load a book description with review quotes. In fact, in certain circumstances,…
[TIP] How to price a book bundle
Published: Wed, 01/17/24
Science has the answer. Every month, I like to check in on the latest scientific research into marketing and consumer psychology. (Sounds fun, right?…
The physiology of marketing
Published: Thu, 01/11/24
And seeing inside Amazon's filtration system. Back in the days when I was a mental health nurse, I did one of the toughest courses a nurse can do.
Hooks for books and setting expectations
Published: Wed, 01/03/24
Happy New year ‘n’ all that. While social media is awash with posts about round ups, wrap ups, goal setting and focus words for the year, I’ve enjoyed…
You don't need a perfect blurb
Published: Wed, 12/27/23
Hey, I hope you're enjoying the holiday season. We're like fat piggies in meaty blankets here. The kids have eaten their body weight in chocolate, and…
[TIP] It’s all in the news.
Published: Fri, 12/22/23
Hey, you're in the right place I have a weird fascination with the psychology of hooks. From the headlines you read in the news to email subject lines…
[TIP] Facebook ad copy ‘n’ paste
Published: Tue, 12/19/23
Would you do this.... [TIP] Facebook ad copy ‘n’ paste I’m in a Facebook group run by multi-million selling thriller author Mark Dawson. It’s an e…
Why does TikTok sell books?
Published: Fri, 12/15/23
Hey, you're in the right place TikTok has been phenomenal for selling books. You only have to google 'TikTok for authors' and you'll get a whole slew…