TikTok has been phenomenal for selling books. 

You only have to google 'TikTok for authors' and you'll get a whole slew of success stories, courses, and Facebook groups all clambering to get in on the action. 

To be honest, I'm not really one for doing a lot of social media. The thought of uploading daily vidoes makes me shudder and shrink back into my nice warm cave. 

But, have you ever stopped to wonder why it works so well?

What's the psychology behind it? 

I'm a very curious person, I like to understand why stuff works the way it does. 

So I wrote an article about it. 

I've peeled back the curtain on the phsychology behind TikTok. I talk about the marketing version of 'show don't tell', and why a low buyer-intent can work to your advantage. 

You can read it on Mark Dawsons, Self Publishing Formula blog: 

https://selfpublishingformula.com/why-tiktok-sells-books/  

Have you tried selling on TikTok? How'd it go?

Angie

The Book Funnel Lady

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