Back in the days when I was a mental health nurse, I did one of the toughest courses a nurse can do.
It’s a 6 gruelling months of study, lectures, course work, and exams—one exam had a 100% pass mark.
It’s a beast of course. If you mess up at any stage, you’re out. It’s one of the most feared and revered courses you can do as a nurse.
The course is the non-medical prescribing course.
You train to be a mini-doctor, essentially. It meant I could prescribe drugs.
It was tough. But I was determined. And I passed. (Yay, go me!)
While I was doing the course, one of the things I struggled to get my head around was how a patient could be on a drug for years and then, suddenly, it was less effective or the side effects became unbearable.
What gives? Had the drug
company changed the formula? Was the patient accidentally overdosing?
It wasn’t until I was chatting to a leading psycho-pharmacologist when I realised…
It wasn’t the drug that changed; it was the person’s body.
As was age, so does our physiology. Often, our kidneys, our filtration system, become less effective. Which
means there’s more of the drug in our systems for longer - hence the side effects.
I often think about this in marketing terms. Whether it’s books, or info products, or Wendy houses.
The physiology of the market changes.
Your product may stay the same. But there might be more of the same (or similar) products available for buyers to choose from.
The environment might have changed — we’ve seen changes in the way people use LinkedIn and, more recently, TwiX, for example.
Current affairs, shifts in culture and attitudes, and a myriad of different things, can influence the market.
Which is why it’s important to review your market, messaging, keywords, and strategy every so often.
One tool I prescribe for keeping up to date with your Amazon
keywords and ads is a Google Chrome plugin called Productor for Merch by Amazon.
It tells you, while you’re INSIDE Amazon, which book is ranking for a specific keyword. It gives you a list of suggested keywords for both Amazon and Google—if you’re running ads, this is amazing. And you can see the book rankings.
Here’s the link: https://chromewebstore.google.com/detail/productor-for-merch-by-am/almiakmbepejhcjnfhhjkcfabeepefno
All you do is download the plugin (or extension, whatever you want to call it), then open up Amazon in a Chrome Browser and boom.
It’s like looking under the hood and seeing Amazon’s filtration system.
As I say, it’s one of my favourite tools. If you get stuck with it, give me a shout and I'll record a Loom
video or something.
Let me know how you get on.
Angie
P.s - Apologies for the inconsistency of emails over the holiday period. I’ve been suffering the side-effects of having kids, Christmas, having a life outside of copywriting, and trying running a business.
If you spot any typos or run on sentences or dangling thingamies, please be kind and let it slide. Save your energy for something better.
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