The Book Funnel Lady

Copywriting and marketing help for authors.

Life Under Fire

Published: Thu, 01/18/24

A book description that repeats itself. A lot. You don't always need to load a book description with review quotes. In fact, in certain circumstances,…

[TIP] How to price a book bundle

Published: Wed, 01/17/24

Science has the answer. Every month, I like to check in on the latest scientific research into marketing and consumer psychology. (Sounds fun, right?…

The physiology of marketing

Published: Thu, 01/11/24

And seeing inside Amazon's filtration system. Back in the days when I was a mental health nurse, I did one of the toughest courses a nurse can do.

Hooks for books and setting expectations

Published: Wed, 01/03/24

Happy New year ‘n’ all that. While social media is awash with posts about round ups, wrap ups, goal setting and focus words for the year, I’ve enjoyed…

You don't need a perfect blurb

Published: Wed, 12/27/23

Hey, I hope you're enjoying the holiday season. We're like fat piggies in meaty blankets here. The kids have eaten their body weight in chocolate, and…

[TIP] It’s all in the news.

Published: Fri, 12/22/23

Hey, you're in the right place I have a weird fascination with the psychology of hooks. From the headlines you read in the news to email subject lines…

[TIP] Facebook ad copy ‘n’ paste

Published: Tue, 12/19/23

Would you do this.... [TIP] Facebook ad copy ‘n’ paste I’m in a Facebook group run by multi-million selling thriller author Mark Dawson. It’s an e…

Why does TikTok sell books?

Published: Fri, 12/15/23

Hey, you're in the right place TikTok has been phenomenal for selling books. You only have to google 'TikTok for authors' and you'll get a whole slew…

Repetition is the key to...

Published: Tue, 12/12/23

Hey, you're in the right place Every day I say the same things to my kids… ‘Take your plate to the kitchen, please’.... ’remember to brush your…

<< First < Previous Next >