Newton’s 2nd Law

Since last week's email about Newton’s 1st Law, I Googled his 2nd Law.

Here’s what the rocket boffins at NASA said:

“The acceleration of an object depends on the mass of the object and the amount of force applied.”

All week I’ve been keeping my eye out for an amusing story, hoping my little shitscherubs would provide the perfect opener.

They failed.

Even though they are relentless balls of energy. They gave me nothin’.

(I know. I’m as disappointed as you are.)

What’s the point of kids if not for entertaining email fodder? 

We’ll just have to make do with this poor excuse for a segue...

I’ve thought long and hard about all the ways we could apply Newton’s 2nd Law to marketing.

I came up with three versions of my own...

Angie's Second Law (v1.) 

How well your book launch goes is directly related to how much effort you put into marketing it.

Angie's Second Law (v2.)

How, when a task feels really heavy—mentally heavy—and overwhelming, then more effort is required to get some momentum.

(Actually, this isn’t a bad analogy).

Angie's Second Law (v3.)

The amount of effort we put into a task depends on our perceived value of it—which affects the outcome.

If we perceive email marketing as a daunting or unenjoyable task, then we won’t put much effort into making it work.

(Which is a shame because the ROI is around 40%).

Let’s put this in another real life example (because my kids didn’t come up with the goods).

Let’s take author Colleen Hoover.

She clearly values relationships in her marketing.

She puts a lot of effort into connecting with and talking to her readers on social media. And that effort pays off as sustained book sales.

If you value your relationship with your readers, but you’re struggling to get going with your email marketing, then why not book a Momentum Injector Audit with yours humbly?

I’ve analysed sales funnels and helped clients iron the kinks in their funnels and offers. I often see authors making similar mistakes. 

Sometimes it’s about how the book is framed, sometimes it’s in the lead magnet strategy, and sometimes it’s down to the emails they’re sending. 

The reason I want to help is because I'm a helpful marketing nerd who wants you to succeed as an author. 

The Momentum Injector Audit is a deep-dive into your current book marketing strategy. 

I’ll ask you about where you’re at in your author career, what’s working, what’s not working. Then I’ll write a report and suggest ways to plug in the gaps. 

There’s no snazzy sales letter for this offer and I’m not sure I’ll make this a regular thing.

But for just £120, I’ll help you get unstuck and inject some momentum in your marketing with a simple plan of action. 

I won’t go into the guts of how it works here, but you’ll get a video recording of our conversation and a report with all my recommendations. 

If that sounds like something you’d like to take me up on, just click the link below.

I could use some momentum

Angie.

P.S Can you think of an author friend who might find this helpful? Would you help them out by forwarding this email?