Hey, so while my volunteers are kindly beta testing my course, Reading the Market, I thought I'd share a little conversion hack...
It's something that may or may not have spotted out in the wild, but once you see it, you'll see
lots of ecommerce brands doing it...
And there's no reason you can't do it, too, if you're selling books via your website and want to try increasing conversions.
Here's the thing, we hooomans tend to confuse attention with desire.
Hmm, I keep looking at this, I must like it.
