I’ll get straight to the point. The 100 hooks project has gone south… bigly. 

It was a whopping challenge. And it was just too much. 

What with the kids, the renovations, and a cancer scare, something had to give. 

So I’ve been hiding in my cave, feeling like a failure for a few weeks. It’s taken me a while to pick myself up and see that writing 700 hooks for seven books is no mean feat. 

I’m proud of that. 

And I will carry on writing 100 hooks for books—because I still believe there’s much to be learned from it…

But, I’ll just do it once a week or every other week, alternating with blurbology - breaking down the psychology behind bestselling book descriptions.

In the meantime, I have a question for ya…

I asked this in a Facebook group recently, and the response was pretty positive…

If I were to create a course on the psychology behind Amazon’s sales pages, not just the blurbs, but stuff like the AIDA model - how it applies to sales pages and the wider funnel. Also, how Amazon speaks to the five types of buyers, what A+ content really does, and a bunch of other copywriting stuff you can use and apply to your own marketing. 

Would you be interested? 

Angie 
 

If you spot any typos or run on sentences or dangling thingamies, please be kind and let it slide. Save your energy for something better.

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