It seems like you lot aren’t that bothered about
needing help with your facebook ad copy, but...
A fair few mentioned finding ideas for newsletter content was tricky.
So here’s a whole bunch of
‘em…
24 types of emails to send to your readers
#1 Your ‘why’ story - tell readers why you write is a good way for them to get to know you bit more.
#2 A personal story - I don’t mean you have to go all deep and meaningful, a personal story can be anything from an interaction with the postman, to how your cat sat on your keyboard and deleted that amazing scene you
just wrote. Just so long as it’s entertaining, relevant, and helps readers get to know you a bit more.
#3 Reader review stories - You could take a screenshot of a reader's review (good or bad), share it with your subscribers and talk about it.
#4 Ask me anything - Encourage engagement by inviting readers to ask you questions then answer them in an email.
#5 News story - Take a look a the news feeds, find something relevant to your genre and talk about it
#6 An historical story - Look for historical events (relevant
to your genre and audience) and give your thoughts on it, all the better if you can tie it into your book.
#7 The allegory email - Retell or make up your own allegory and relate it to your characters or book.
#8 Myth buster email - Challenge tropes, talk about what it’s really like to be an author, anything that shifts a reader’s perspective.
#9 X ways to Y - This could be anything, like a list of email ideas, or ten ways to prep for a natural disaster, or 12 ways to tell if he’s lying to you.
#10 Short question email - Sometimes a short n sweet email is a really effective way to make an email feel personal.
#11 Straight up ask - Sometimes, if you want or need something then a straight up ask is the way to go - depending on how responsive your list is. Need more reviews, want a social media post sharing?
Ask.
#12 Problem / solution - This is perhaps one for non-fiction authors, write to them about a problem you know they have and tell them the solution, aka your product or service or book. Or if you’re a fiction author, you
could talk about what problems you’re faced with and how you’ve overcome them. Written yourself into a plot hole? Write about how you think your way out of it.
#13 The Origin Story - Not the story of how you were conceived, but how your story was conceived. What sparked it?
#14 The inspiration email - how a movie, character or story inspired your writing. Or if you were a movie character, who would you be?
#15 The teaser email - Tease the contents of your next book, or the cover, or an event.
#16 Did you know - Write to educate your readers, if you find something interesting that relates to your genre, write about it.
#17 The prediction email - make a prediction about the future.
#18 Authority
builder - if you’re being interviewed in a podcast, you’ve written a guest post, etc, share it with them.
#19 The promo email - If you’re doing a newsletter swap or a group promo, write with the goal of getting them to click and check out the promotion.
#20 The inspirational email - What story can you tell, what words of wisdom and truths can you tell to inspire your readers?
#21 The list email - An easy one if you’re strapped for ideas, tell readers the top ten things that you absolutely can’t go on holiday without, or you wouldn’t go camping without, or whatever’s relevant to your
genre.
#22 The dividing opinion email - Give an opinion on something that tends to divide others. It could be quite controversial or as simple as whether you should put the milk in first when making a cup of
tea.
#23 The reddit on reddit email - drill down into the forums and look for topics relating to your genre, criminal justice, historical, werewolves, preppers, whatever, find a discussion board and use that story or post to
give your opinion on.
#24 The troll bashing email - Not for everyone, but a good way to unite your tribe. If someone writes a shitty review or crappy comment on social media, share it with your email list. Your most loyal tribe will step up to
the plate and, if nothing else, will remind you not to listen to trolls.
There. That should be enough to keep you going.
I’ll probably turn this email into a downloadable pdf
at some point. I’ll let you know when I do.
10 points to Gryffindor if you can work out what type of email this is.
Angie
